Tuesday, March 08, 2011

My Interview with Guy Kawasaki.

I had the chance to ask Guy Kawasaki
a few questions with his upcoming book, Enchantment, being released today.

I've been a fan of Guy's for years. I enjoy All-top, appreciate his writings, and think we have a lot in common. OK, we just might like different hockey teams but where else can you find a leader, evangelist, and author who likes hockey? Very rare find.

So here are the questions I got to ask Guy:

I. Why Enchantment?

Are you asking in the sense of why I am using the word "enchantment"? It's because I want to own a word that way Tom Peters owned "excellence" and Malcolm Gladwell owns "tipping."

If you're asking why the concept, it's because people can go a level beyond influence and persuasion. HP influences and persuades. Apple enchants.

II. What does Enchantment say to those in the context of working within the Church and Christian community? (in other words how can Church Leaders use this resource? or read it?)
Enchantment, the book, provides tactical advice on how to develop deeper, longer-lasting, and mutually beneficial relationships with the community. The three pillars of enchantment are likability, trustworthiness, and a great cause. This should be a slam dunk for churches!

III. Who do you think will make it to the Stanley Cup Finals?

Sharks and Capitals!

Resources for his new book:

Photo contest: http://apps.facebook.com/enchantmentcontest/entries

Speech video: http://www.guykawasaki.com/enchantment/video/
Web quiz: http://great.guykawasaki.com/
Facebook quiz: http://great.guykawasaki.com/ or http://www.facebook.com/enchantment?v=app_6009294086
Facebook fan page: http://www.facebook.com/enchantment#!/enchantment?sk=app_4949752878
Bio and background: http://www.guykawasaki.com/enchantment/background/
Pictures: http://www.guykawasaki.com/enchantment/pictures/
Badges: http://www.guykawasaki.com/enchantment/badges/
Infographic: http://www.guykawasaki.com/enchantment/infographic/
Wallpaper: http://www.guykawasaki.com/enchantment/wallpaper/

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